Making Your House Stand Out from the Neighborhood Competition
Originally posted on http://www.homesalesbylisa.com/making-your-house-stand-out-from-the-neighborhood-competition/
You’ve just listed your home in [Albuquerque, NM] for sale – it’s official. And then a week later, much to your aghast, the house two doors down the street goes on the market. And then a few days after that, your neighbor’s house across the street goes on the market too. Believe it or not, this happens more than you think…. So when you find yourself – and your home – in this situation, what do you do? How do you explain the neighborhood competition and make your house stand out from the others? Here are a few thoughts to help you navigate this potentially complex selling scenario:
- Explain the neighborhood competition. You will get a million questions from buyers about why there are multiple homes on the market on the same street or in the same neighborhood, and so you need to be able to answer the questions when asked. Some buyers will get suspicious and wonder whether the multiple homes on the market mean anything negative about the neighborhood. And so it’s important to find out why your neighbors are leaving. Most likely their reasons for moving will be separate and distinct from one another, and these reasons will relate to changes in circumstances, i.e. downsizing because the kids are off to college, trading up, relocating to another part of the world, etc. Furthermore, more times than not, this phenomenon of multiple homes for sale in the same neighborhood will be completely coincidental. Having this information will help dispel any potential rumors or misinformation about the neighborhood and its multiple homes on the market, thus increasing the likelihood of your home selling.
- Make your house shine and sparkle – both inside and out. As evidenced by my numerous blogs about selling a shiny and sparkling home, this is important no matter what – even if there aren’t any other homes on the market on your street for sale. But it becomes even more essential when there are multiple properties for sale on the street and in the neighborhood. Your home has to stand out from the competition or the buyers will pass it by for the more attractive homes down the street. And be sure to pay attention to the outside just as much as the inside.
- Price your home as competitively as possible. Again this is another crucial element to selling your home, but it becomes even more paramount when there are several homes on the street for sale. You need to make your house stand out from the others, and what better way to do this than with a more competitive price. It stands to reason that this is even more important if the homes on the street are similar in style, age, condition and size, and it becomes less important if the homes are quite different on a variety of levels.
The bottom line is to give buyers accurate information about the neighborhood and the nearby homes on the market and then make your house the most aesthetically-pleasing and competitively-priced option among the others. This way, your property will stand out from the local competition, and buyers won’t be able to resist it.